Page 312 - Value Proposition Design: How to Create Products and Services Customers Want - PDFDrive.com
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Add competing value propositions.
Add competing value propositions to the Strategy Canvas. Choose those that are
most representative of the competition out there. Add pain relievers and gain
creators from their value proposition to the factors of competition on the x-axis if
necessary.
Tip
Consider competing value propositions beyond traditional industry boundaries.
Don’t just compare value propositions based on products and services that are
similar to yours.
