Page 315 - Value Proposition Design: How to Create Products and Services Customers Want - PDFDrive.com
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Avoid Cognitive Murder to Get Better
Feedback
Present your value proposition to others to gather feedback, get buy-in, and
complement the more “analytical assessment” that we looked at up to this point
and the experiments we will study in the testing chapter.
Make sure you get the best from presenting your ideas by explaining them
with disarming simplicity and coherence. It would be a waste of time and
resources to put all your energy into designing remarkable value propositions
only to fail to present them in a convincing way when it matters.
Presenting your ideas and canvases in a clear and tangible way is critical
throughout the design process. Present early and rough prototypes before
refining to get buy-in from different stakeholders. Only work on more refined
presentations later in the design process.
One of the most important aspects of presenting value propositions is to
convey messages with customer jobs, pains, and gains in mind. Never just pitch
features; instead, think about how your value proposition helps get important
jobs done, kills extreme pains, and creates essential gains.
Best Practices for Presenters
√ Dos × Don’ts
Simple Complex
Tangible Abstract
Presenting only what matters Presenting all you know
Customer-centric Feature-centric
1 piece of info after the other All information at once
The right media support No visual support
Storyline Random flow of information
