Page 321 - Value Proposition Design: How to Create Products and Services Customers Want - PDFDrive.com
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Leaders and decision makers are trained to give feedback on early ideas to
help them evolve. They know their opinion can be trumped by market facts
and they’re comfortable with that.
Don’t Do
Shoot people down for presenting new Create a safe environment in which
(bold) ideas. people feel comfortable to present
(bold) ideas.
Present only refined ideas to leadership Foster a culture of early feedback on
and decision makers. rapidly evolving ideas.
Have long, unstructured, free-flowing, Run facilitated, structured feedback
time-consuming discussions. processes.
Allow for proliferation of pure opinion. Provide feedback based on experience
