Page 322 - Value Proposition Design: How to Create Products and Services Customers Want - PDFDrive.com

or (market) facts.

Create a context that enables politics Encourage a customer-centered
and personal agendas to supersede feedback culture that neutralizes
value creation. politics.

Create negative vibes that destroy Bring in fun and productive feedback
positive creative energy. processes.

Foster culture in which feedback Draw a distinction between hard to do

destroys big ideas because they’re hard and worth doing.

to implement.

Just ask “why?” Ask, “Why not?” “What if?” and
“What else?”