Page 323 - Value Proposition Design: How to Create Products and Services Customers Want - PDFDrive.com
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PROCESS
Collect Efficient Feedback with de Bono’s
Thinking Hats
OBJECTIVE
Collect feedback effectively and avoid lengthy
discussions
OUTCOME
Understanding of what’s good or bad about ideas and
how they can be improved
Collect feedback on ideas, value propositions, and business models using Edward de Bono’s thinking
hats. This method is very effective—especially in large groups—and helps you avoid losing time in
endless discussions.
Workshop participants put on a metaphorical colored hat that symbolizes a
certain type of thinking. This technique allows you to quickly collect different
types of feedback and avoid having an idea shot down for purely political
reasons. Use four of de Bono’s six thinking hats to gather feedback.
