Page 338 - Value Proposition Design: How to Create Products and Services Customers Want - PDFDrive.com

PROCESS

Define Criteria and Select Prototypes

OBJECTIVE

Select among a range of alternatives

Outcome

Ranking of prototypes

Decide which criteria are most important to you and your organization and select value propositions
and business models accordingly during the design process. You need to prioritize among (hopefully
attractive) alternatives, even if your customer is the final judge of your ideas later on in the process.