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Brainstorm criteria.
Come up with as many criteria as you can to assess the attractiveness of your
prototypes.
Use the following themes and criteria as an input for your own selection criteria.
Fit with Strategy
How the idea fits with the overall direction of the company
Aligns with strategy Good Fits with desired risk
timing level
Can replace outdated business
models
Fit with Customer Insights
How the idea relates to the first customer insights gained during first market
research
Important job No good solution Visible and tangible
