Page 340 - Value Proposition Design: How to Create Products and Services Customers Want - PDFDrive.com
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exists pain
Strong customer
evidence
Competition and Environment
How the idea allows the company to position itself related to the competition
Provides competitive Fits with tech and other Allows
advantage
trends differentiation
Relation to Current Business Model
How the idea builds or doesn't build on the current business model
Fit with brand Fits current Builds on Plugs
business model strengths weaknesses
Disrupts current
cash cows
Financials and Growth
What potential each idea has related to growth and financials
Market size Revenue potential Market growth Margins
Implementation Criteria
How difficult it is to implement the idea from design to market
Time to Cost to build Do we have right Access to target
market team and skills customers
Technology Implementation Risk of management
