Page 357 - Value Proposition Design: How to Create Products and Services Customers Want - PDFDrive.com
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So…
How does the Indigo value proposition look for a customer?
Buy the indigo kit (solar panel, lamps, charger).
Buy scratch cards, use SMS from a mobile phone, enter the resulting
passcode into the Indigo unit, and use the installation for a period of time
(typically a week).
Own your box after 80 scratch cards, or….
Escalate to a larger system and access more energy; continue to buy scratch
cards.
