Page 402 - Value Proposition Design: How to Create Products and Services Customers Want - PDFDrive.com

The Perfect Workshop Setting

Workshops are an important part of value proposition design in established
organizations. Great workshops can make a big difference in the design process
and lead to better results. The questions below will help you create the perfect
setting.

Who should join?

Invite people with different backgrounds, especially when you know there will
be a substantial effect on the business model. Their buy-in is crucial. Get
customer-facing staff to participate to leverage their knowledge. Customers or
partners may also be a good addition to help evaluate value propositions.

What should the format be?

As a rule of thumb, more viewpoints are generally better than fewer at the early
stages of value proposition design. With 10 participants or more, you can explore
several alternatives in parallel by working in groups of five. Smaller teams need
to explore alternatives sequentially. At the later stages of developing and refining
value propositions, fewer participants are usually better.

How can space be used as an instrument?

Great workshop spaces are an often-overlooked instrument to create outstanding
workshops with exceptional outcomes. Choose a space that is sufficiently large
and offers large walls or working areas. Set up the space to support creation,
collaboration, and productivity. For breakthrough results, choose an unusual and
inspiring venue.

What tools and materials are needed?

Prepare a self-service area with canvas posters, sticky notes, paper, blue tack,
markers, and other tools so participants can help themselves with what they
need.