Page 398 - Value Proposition Design: How to Create Products and Services Customers Want - PDFDrive.com
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Hilti focused on a new job to be done after discovering that its tools were related
to a more important customer job: that of delivering projects on time to avoid
financial penalties. They learned that broken, malfunctioning, or stolen tools
could lead to major delays and penalties. From there, Hilti moved toward a new
value proposition, offering services around machine tools.
