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propositions provides an opportunity to more closely address jobs that really
matter to customers (in this case, getting answers to business questions).
Our three-tier value proposition consists of a physical book, sharable
practical content online, and advanced learning through our online course. It is
our attempt to push the boundaries of business learning and doing.
The value proposition of this book combined with online exercises and
material on Strategyzer.com is our attempt to more closely address the jobs we
believe matter to our readers.
