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The Business Book of the Future
Imagine if you were a business book publisher. How could you improve your
present offering and invent the business book of the future, which might not
even be a book anymore? We sketched out three ideas along the invent-improve
spectrum.
The YouTube of business education
An online platform matching videos from business experts with customers who
are looking for answers to their problems. This would require a substantial
extension or reinvention of the business model of publishing books.
