Page 390 - Value Proposition Design: How to Create Products and Services Customers Want - PDFDrive.com
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Address
customer
complaints.
Financial At least 50 percent annual revenue 0 to15 percent annual
Goals growth (caveat: company-specific) revenue increase or
more (caveat:
company-specific)
Risk and High Low
Uncertainty
Customer Low, potentially nonexistent High
Knowledge
Business Requires radical adaptions or changes Little change
Model
Attitude to Part of learning and iteration process Not an option
Failure
Mind-set Open to exploring new possibilities Focused on making
one or several aspects
better
Design Radical/disruptive change to value Incremental change
and tweaks to existing
Approach proposition (and business model) value proposition
Main Search, test, and evaluate Refine, plan, and
Activities execute
Examples Amazon Web Services Amazon Prime
Design of a new IT infrastructure value Introduce a
proposition targeted at a new customer membership with
segment. Builds on existing key special benefits
resources and activities but requires a targeted at frequent
substantial expansion of Amazon.com's users of Amazon.com.
business model.
