Page 388 - Value Proposition Design: How to Create Products and Services Customers Want - PDFDrive.com
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Adopt the Right Attitude to Invent or
Improve
Existing organizations need to improve existing value propositions and create
new ones proactively. Make sure you understand on which end of the spectrum
you are at the beginning of a particular project, because each requires a different
attitude and process. Great companies will have a balanced portfolio of projects
covering the entire spectrum from improve to invent.
