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7.	Protection	from	Competition
How	much	is	your	business	model	protecting	you	from	your	competition?

My	business	model	provides	substantial
moats	that	are	hard	to	overcome.

          10

             o

                    o
                    o
                    o
                    o
                    o
                    o
                    o
                    o
                    o
                    o

          0

My	business	model	has	no	moats,	and	Im
vulnerable	to	competition.

Powerful	business	models	are	often	hard	to	compete	with.	Ikea	has	found	few
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