Page 389 - Value Proposition Design: How to Create Products and Services Customers Want - PDFDrive.com
P. 389
invent improve
Objective Design new value propositions Improve your existing
regardless of the potential constraints value proposition(s)
given by existing value propositions and without radically
business models (although leadership changing or affecting
may define other constraints). the underlying
business model(s).
Helps Proactive bet on the Renew
With future outdated
products and
Take on a crisis services.
Emergence of a game- Ensure or
changing technology, maintain fit.
regulation, etc.
Improve
Response to a disruptive profit
value proposition of a potential or
competitor cost
structure.
Keep
growth
going.
