Page 492 - Value Proposition Design: How to Create Products and Services Customers Want - PDFDrive.com
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Choose a Mix of Experiments
Every experiment has strengths and weaknesses. Some
are quick and cheap but produce less reliable evidence.
Some produce more reliable evidence but require more
time and money to execute.
Consider cost, data reliability, and time required when
you design your mix of experiments. As a rule of thumb,
start cheap when uncertainty is high and increase your
spending on experiments with increasing certainty.
DEF-I-NI-TION
Experiment
A procedure to validate or invalidate a value proposition
or business model hypothesis that produces evidence.
