Page 494 - Value Proposition Design: How to Create Products and Services Customers Want - PDFDrive.com

Use these techniques to verify whether customers really mean what they say.
Produce evidence that the jobs, pains, and gains they mention are real and that
they are seriously interested in your products and services.

WHAT CUSTOMERS DIRECT CONTACT with DIRECT OBSERVATION of
Do Observe their customers Learn why and how to customers Learn how many and how
behaviors improve much

Lab studies Sale actions

Learning prototype/MVP Mock sales
Life-size prototypes Presales
Wizard of Oz Crowdfunding

Anthropologist Tracking actions

For field studies Ad and link tracking
Landing page
WHAT CUSTOMERS Participatory design and Split testing
SAY Observe their evaluation
attitudes Detective

For data analysis

Illustrations, storyboards, and
scenarios
Speedboat
Product box
Buy a feature

Journalist