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What	elements	in	your	environment	are	changing?	What	do	market,	technology,
regulatory,	macroeconomic,	or	competitive	changes	mean	for	your	value
propositions	and	business	models?	Do	those	changes	offer	an	opportunity	to
explore	new	possibilities	or	could	they	be	a	threat	that	might	disrupt	you?

Is	your	business	model	expiring?	Do	you	need	to	add	new	resources	or
activities?	Do	the	existing	ones	offer	an	opportunity	to	expand	your	business
model?	Could	you	bolster	your	existing	business	model	or	should	you	build
completely	new	ones?	Is	your	business	model	portfolio	fit	for	the	future?

Is	your	value	proposition	still	compelling	to	your	customers?	How	are	your
customer’s	jobs,	pains,	and	gains	evolving?	Can	you	build	on	your	existing	value
proposition	or	do	you	need	to	revisit	it	entirely?	Is	there	a	new	potential
customer	or	a	new	segmentation	emerging?	What	is	happening	in	your	business
that	creates	the	basis	for	new	value	propositions	to	existing	or	new	customers?
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