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Taobao: Reinventing (E-)Commerce
Taobao is the Chinese e-commerce phenomenon, part of
the Alibaba Group. It is credited with ushering in a new
wave of commerce in China by using the Internet to
create an ecosystem where trusted commercial exchanges
could take place. In 10 years it evolved its business
models three times. It proactively embraced the changes
taking place on its platform and in the wider Chinese
economy and turned them into an opportunity.
