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       Creation	of	a	trusted	platform

Launch	of	a	payment	and	logistics	infrastructure	with	partners	to	facilitate
commercial	transactions	and	shipment	of	goods.
Creation	of	a	new	value	proposition	for	buyers	and	sellers	Introduction	of	a
review	system	creates	trust	among	buyers	and	sellers	that	did	not	exist	in	the
physical	economy

                                              2006
                   Taobao	—	Small	Business-to-Consumer	(B2C)
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