Page 613 - Value Proposition Design: How to Create Products and Services Customers Want - PDFDrive.com
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    Pivot	toward	microentrepreneurs

Taobao	shifts	focus	and	builds	on	this	trend	by	catering	to	micro-entrepreneurs
Inclusion	of	third-party	service	providers	to	strengthen	the	value	proposition

                                              2008
                    Taobao	—	Big	Business-to-Consumer	(B2C)
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