Page 618 - Value Proposition Design: How to Create Products and Services Customers Want - PDFDrive.com

Lessons Learned

Create Alignment

The Value Proposition and Business Model Canvases are excellent alignment
tools. Use them as a shared language to create better collaboration across the
different parts of your organization. Help every stakeholder understand how
exactly you intend to create value for your customers and your business.

Measure, Monitor, Improve

Track the performance of your value propositions over time to make sure you
continue to create customer value while market conditions change. Use the same
tools and processes to improve your value propositions, which you used to
design them.

Reinvent While Successful

Don’t wait with reinventing your value propositions and business models. Do so
before before market conditions force you to, because it might be too late. Create
organizational structures that allow you to improve existing value propositions
and business models and invent new ones at the same time.