Page 622 - Value Proposition Design: How to Create Products and Services Customers Want - PDFDrive.com
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Gain Creators
Describes how products and services create gains and help customers achieve
the outcomes and benefits they require, expect, desire, or dream of by getting a
job done (well).
Jobs to Be Done
What customers need, want, or desire to get done in their work and in their lives.
Lean Start-up
Approach by Eric Ries based on the Customer Development process to eliminate
waste and uncertainty from product development by continuously building,
testing, and learning in an iterative fashion.
Learning Card
Strategic learning tool to capture insights from research and experiments.
Minimum Viable Product (MVP)
A model of a value proposition designed specifically to validate or invalidate one
or more hypotheses.
Pain Relievers
Describes how products and services alleviate customer pains by eliminating or
reducing bad outcomes, risks, and obstacles that prevent customers from getting
a job done (well).
Products and Services
The items that your value proposition is based on that your customers can see in
your shop window—metaphorically speaking.
