Page 617 - Value Proposition Design: How to Create Products and Services Customers Want - PDFDrive.com
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Taobao went from a simple e-commerce platform to complex ecosystem in 10
years. It achieved this by improving and reinventing its value propositions and
business models on the way. With new developments in mobile, gaming,
messaging, and more, however, the company can’t rest on its laurels. Taobao is
constantly challenged to continue its evolution.
