Page 102 - The Business Idea Factory: A World-Class System for Creating Successful Business Ideas

Creativity is a probability game

One day there lived a young man called James who decided to open his own business. James thought,
“I have an idea for a product that will change the world!” For 2 months James worked on developing
his product and setting up the marketing campaign. Every morning he woke up with excitement,
began working and finished only very late at night. This was the happiest time in James’s life because
he did what he lo ved and what he believed in. When the pr o duct was finally launched, James didn’t
sell anything and realized that nobody in the market wanted it. He thought, “I just don’t have
entrepreneurial talent! What did I hope for? I am not the business shark, just an ordinary James.”

Peo ple tend to take it ver y per so nally when their ideas fail. The sto r y abo ut James is a sto r y abo ut
millions of entrepreneurs worldwide. Some of them become very sad after the first couple of failures
and stop trying new ideas, others realize that failures are an essential part of success and succeed.

Nature creates multiple species and lets a process of natural selection decide which will survive.
Ninety-five per cent o f new species die and o nly the few str o ng est sur vive. Gr eat idea cr eato r s kno w
that just like in nature, to create a successful business you need to implement multiple ideas and let the
market decide which of them will survive.

Research shows that successful artists, composers, scientists, writers and entrepreneurs not only
succeed more often than others but also fail significantly more. They know that creativity is a
probability game and the more ideas you implement, the more successful ones will be among them.

If you want to become good at business, make sure that your attitude towards failures is as follows:
“Creativity is a probability game. I am excited to fail because the more I fail the more successful I
become.”