Page 78 - The Business Idea Factory: A World-Class System for Creating Successful Business Ideas

Belief and desire

Your subconscious mind is an incredibly powerful thinking mechanism that is programmed by your
desires. The more you want to solve a particular task, the harder your subconscious will think to find
a solution.

For example, if you say, “It would be nice to find a solution for my task” your subconscious would
do nothing. If you say, “I really want to find a solution” your subconscious would think and give you
some ideas. However, if you say, “I am obsessed with what I am doing and have a burning desire to
find a solution” your subconscious will think at full capacity and generate a lot of high-quality ideas
that will make your business successful.

The best business innovators know the secret of effective thinking and if you ask any of them about
his or her success secret, the answer is always the same: “Do what you are passionate about.” This
advice is ver y simple and yo u may have hear d it numer o us times. Yo ur success in g ener ating ideas
will depend on whether you act upon it or not.

Even if you have a burning desire to generate ideas you may block your subconscious by thinking, “I
am not sure if I can generate good ideas,” “I can’t generate good ideas” or “I will see if I can generate
good ideas or not.” The most important belief of the great thinkers is “I will definitely find an
excellent solution for my task.” Your subconscious is very sensitive to your beliefs. If you doubt that
yo u will g ener ate g r eat ideas, the subco nscio us will be blo cked by yo ur analytical br ain. If yo u ar e
100% confident that you will generate great ideas, it will be unstoppable and excellent ideas will flow
into your brain as quickly as possible.

When I asked my fr iend Max, who ’s been wo r king o ver 10 year s as a cr eative dir ecto r in a wo r ld-
famous company, what is most important for generating high-quality ideas he said, “Andrii, it is your
100% belief that you will generate them.”

Remember the magic induction, “I have a burning desire to create successful business ideas and a
100% confidence that I will generate them.” It turns ordinary people into the world’s greatest thinkers.

Nothing great was ever accomplished without enthusiasm. – Ralph Waldo Emerson

It’s very hard to succeed in something unless you take the first step – which is to become very
interested in it. – Sir William Osler