Page 86 - The Business Idea Factory: A World-Class System for Creating Successful Business Ideas
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An environment of playfulness and humor is highly conducive to creativity. While you have fun, and
your attitude towards the ideas generation process is as to a game, you are relaxed, excited, lively,
open and confident. These are the characteristics of the high-performance state in which ideas are
generated most effectively. Increase the amount of time you have fun in your life, do what you are
passionate about and the amount of successful ideas that you generate will skyrocket. Whenever you
are thinking hard about ideas and they are not coming, tell yourself, “Don’t be so serious! Have fun!
Generating ideas is an interesting and exciting game!”
Serious people have few ideas. People with ideas are never serious. – Paul Valery
