Page 24 - The Content Code: Six essential strategies to ignite your content, your marketing, and your business - PDFDrive.com

SELF-HELP

1. List five minor points in your presentation that
you could use in a secondary close for your
product.
_________________________________________________
_________________________________________________
_________________________________________________
_________________________________________________
_________________________________________________

2. List three recent occasions when you have used
the walk-away close.
_________________________________________________
_________________________________________________
_________________________________________________

3. Write two stories about your product that you
have used in a relevant-story close.
_________________________________________________
_________________________________________________
_________________________________________________
_________________________________________________
_________________________________________________
_________________________________________________
_________________________________________________
_________________________________________________
_________________________________________________
_________________________________________________
_________________________________________________
_________________________________________________
_________________________________________________
_________________________________________________

24