Page 203 - Professional Search Engine Optimization (SEO)

Link building 202

8.6 SAFE TIME: what can happen if you don't do this correctly?

It is impossible to get high rankings on Google or other major search engines without
good backlinks. High search engine rankings are the result of optimized web page
content and good backlinks.
Some links don't work with search engines. Others can put your website in the wrong
context so that you cannot get high rankings for the actual content of your website.
Participating in automated link exchange systems (link farms) that automatically
generate links to your website can even get you banned on search engines. It is
important that you focus on the right links. Do not use services that automatically
build backlinks (for example through automated blog comments, automated forum
accounts, or blog networks). Google penalized websites that use these links.

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