Page 204 - Professional Search Engine Optimization (SEO)

203 Professional Search Engine Optimization (SEO)

9 Result checking

You must check your search engine positions to verify that you have reached your
SEO goals.
With IBP, you can check several search engines for all your keywords at once. IBP
also allows you to track the progress of your search engine rankings over time.
IBP checks your rankings with MS Internet Explorer
To get the most accurate results, IBP controls MS Internet Explorer to access search
engines. IBP opens real MS Internet Explorer windows outside the visible screen, and
it uses real search boxes of the search engines.
This method's major advantages:
· IBP does not trick search engines by accessing scripts directly. IBP uses the official

search forms and it plays by the rules.
· IBP gets 100% accurate results because it gets exactly the same results as a human

web surfer.
· Search engines cannot distinguish IBP from a human web surfer so they don't

return special pages.

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