Page 233 - Professional Search Engine Optimization (SEO)

Additional IBP tools 232

Step 4:
This window allows you to choose which web page elements should be analyzed. In
general, you should analyze all web page elements.

· Document Title: this is the title of the web page (as specified with the HTML tags
<title>...</title>)

· Body Text: this is the visible text of the web page
· Bold Body Text: this is the visible text of the web page between <b>...</b> tags
· META Keywords: this is the text in the invisible META Keywords tag
· META Description: this is the text in the META Description tag, which is not in the

visible text
· H1-H4 Headline Texts: this is the text between the headline tags, for example the

<h1>...</h1> tags
· All Link URLs, backlink URLs, Outbound Link URLs: these are the link URLs in

the <a> tags
· All anchor texts, Inbound anchor texts, Outbound anchor texts: these are the

anchor texts between the <a>...</a> tags
· IMG ALT Attributes: this is the text in the <img alt> attributes
· HTML Comments: this is the text in the HTML comments <!-- ... -->
· Web Page Parts Combined: this includes the document title, all meta tag contents,

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