Page 237 - Professional Search Engine Optimization (SEO)

Additional IBP tools 236

11.2 How to calculate the ROI (return-on-investment) of an ad

IBP offers you four calculators that allow you to quickly find out if a pay per click
(PPC) campaign is worth your money. Click the ROI Calculators link in IBP's main
window to start the calculators:

Enter your campaign data in the edit fields and IBP will automatically return the
results. The cost per conversion edit field has four post decimal positions to make the
results more accurate.
IBP offers the following calculators:
PPC ROI Calculator:
The PPC ROI Calculator calculates the return-on-investment for your pay per click
advertising campaigns. In relation to search engine advertising, the term ROI refers

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