Page 41 - Professional Search Engine Optimization (SEO)

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Find the best keywords 40

Tips for a high ad group score and a high Google Quality Score:

· A single keyword list should focus on a single topic. The fewer keywords you
use per ad group, the more targeted you can design your ads. To get good
results, keep your ad groups tightly themed.

For example, if you had an ad group "shoes" that contained keywords such as
"brown shoes", "blue shoes" "green shoes", etc. then create new ad groups
"brown shoes", "blue shoes" and "green shoes".

· Do not use the same keyword in multiple ad groups. If you use the same
keyword in multiple ad groups then you will compete with yourself.

· The Google AdWords ad that is triggered by the keywords of the keyword list
should contain the keyword that is the main topic of the keyword list, for
example "brown shoes".

· The landing page to which your AdWords ad links should also contain that
keyword. If your ad and the landing page contain the keywords for which you
advertise then your ads will get a high Quality Score.

How to edit the ad group keyword list

The toolbar in IBP's keyword manager allows you to manager your ad group
keywords lists with a few mouse clicks:

The small buttons next to the popup menu allow you to add new keyword lists, to
duplicate and rename existing keyword lists and to remove keyword lists.

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