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L Introduction

you deserve
state of the art

Any fool can offer you answers. It takes genius to ask the right questions.
Albert Einstein

n Why you need to have this book – but don’t need to read it!
n The unique concept of the book is described and the reader is given

guidance in its use.
n Applied thought leadership requires the asking of the right

questions of the right people at the right time. This book provides
the essential questions and clear guidance on how to implement
the answers to greatest effect.

What you will gain from this introduction

n How this book is best used.
n The difference between reading a book and really using it.
n How to make a concise, comprehensive assessment of your whole business

with a few well-chosen questions.
n Why the best person to question is often yourself.
n The key difference between knowledge and wisdom.
n How to build and nourish wisdom in your organization.
n How to successfully meld tactics and strategy.

Introduction ix