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Attracting new customers
Improved buying terms
Recruitment and retention of staff
Shorten supply chain (reduce intermediaries)
Personalized customer service
Reduced time-to-market
24ǂ7 availability to customers
Global business platform
Identify new suppliers
Enhanced responsiveness to market
Online distribution
Faster decision-making
Low cost entry into new markets

To what degree have you been successful in enjoying the benefits of
your e-business strategy? How well is it working for you? Has the web
delivered what you planned for? Has it delivered the unexpected? Do you
need to revisit your strategy and beef it up a little – or a lot? Please circle
the appropriate number using the following guidelines.

0 No success as yet
1 First glimmerings of results
2 Some clear early benefits experienced
3 Considerable benefits
4 A major success

Access to world markets 01234
Sale of online advertising 01234
Building brands – existing products/services 01234
Opt-in e-mail marketing 01234
Customer/market information 01234
Customer retention 01234
Affinity (host/beneficiary) marketing 01234
Direct B2B sales 01234
Direct B2C sales 01234
Global presence/visibility 01234
Knowledge sharing 01234
Online training and development 01234
Sale of lists to e-mailers 01234

166 Key management questions