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9
Making the right
connections

questions of profitable
e-commerce

“Is this a game of chance?” Not the way I play it. W.C. Fields

n Questions that will ensure that you can make money online.
n Questions that will turn your website into a money machine.
n Questions that will enable you to time your entry to new markets

to perfection.
n Questions that obviate risk.
n Questions that multiply profit opportunities.
n Questions that turn mere technology into revenues and profits.

What you will gain from this chapter

n A working document that will lead you to turning your e-commerce activity
into a money machine. You need to understand that e-commerce is not a fad
that has come and gone. It is a totally new way of doing business that, not
surprisingly, has had its casualties as new ideas have been tried and some have
been found wanting.

n How to get ahead of the competition.
n How to make full use of business building, cost saving opportunities.
n How to win the best of tomorrow’s markets today.

Making the right connections 163