Page 10 - Free the Idea Monkey
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Table of Contents
SECTION I: GETTING THE LAY OF THE JUNGLE
(Fail) Foreword
1. Free the Idea Monkey . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1
2. Meet the Idea Monkey. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19
3. Channeling the Monkey . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 41
SECTION II: PUTTING THE MONKEY TO WORK FOR YOU
4. Inside Out and Outside In-novation . . . . . . . . . . . . . . . . . . . . . . . 59
5. Laugh a Little, Innovate a Lot . . . . . . . . . . . . . . . . . . . . . . . . . . . . 73
6. I Fail, Therefore I Am (an innovator) . . . . . . . . . . . . . . . . . . . . . . 85
7. How to Produce Big Ideas on Demand . . . . . . . . . . . . . . . . . . . . . 99
8. The Upside of Problems . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 111
9. Ignorance is Bliss. It is Also Expensive.. . . . . . . . . . . . . . . . . . . 123
10. Social Media: Now and Forever. . . . . . . . . . . . . . . . . . . . . . . . . . 141
11. Change Your Perspective, Change the World . . . . . . . . . . . . . . 155
12. Discovering a Yin to Your Yang. . . . . . . . . . . . . . . . . . . . . . . . . . 167
13. The David Strategies . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 175
14. Solving the Innovation Nightmare:
Why You Need To Be Ruthless . . . . . . . . . . . . . . . . . . . . . . . . . . 189
15. Taking the Lead . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 201
SECTION III: PARENTING THE MONKEY
16. How To Witness Serendipity . . . . . . . . . . . . . . . . . . . . . . . . . . . . 213
