Page 110 - Free the Idea Monkey

The world’s most innovative companies—think Google, GE, Nike
and Procter & Gamble—demonstrate that innovation is an essential
part of their organization by giving it the same level of status, clout,
equality and attention as they do their fundamental core competencies
(e.g., operations, customer service, quality). They not only embrace fail-
ure, they have made it core to their process. They have created a culture

where the Idea Monkeys are
swinging past each failure
toward success and (Ring)
leaders are focusing them
on which failures are the
most informative and most
valuable. Show me a culture
that embraces and learns
from failure and I’ll show
you an innovative company.

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