Page 26 - Free the Idea Monkey
P. 26

The Apple ad   Albert Einstein          Thomas Edison   Alfred Hitchcock
featured brief  Bob Dylan                Muhammad Ali    Martha Graham
clips of these  Martin Luther King, Jr.  Ted Turner      Jim Hensen with
wonderful Idea  Richard Branson          Maria Callas
                John Lennon              Mahatma Gandhi      Kermit the Frog
   Monkeys:     R. Buckminster Fuller    Amelia Earhart  Frank Lloyd Wright
                                                         Pablo Picasso

     Conversely, I believe most nuns can’t innovate because they
don’t allow themselves to question authority. Most organizations
can’t innovate because they do not recognize the value of an Idea
Monkey and understand how to manage their special kind of magic.
As a rule, they are not led by people like Sister Nancy. Unfortunately,
the Sister Helens of the world are typically in charge.

WHERE WE ARE HEADING: BE THE MONKEY,
FREE THE MONKEY, HELP THE MONKEY
This section is for (Ring)leaders—the people who manage
the Idea Monkeys

     If you are the least bit skeptical, by now you figure I am just
going to find any smart, creative person, label him or her an Idea
Monkey and be done with it. Well, this book is really about you and
the people you need to manage.

     The thesis of this book is that you were once an Idea Monkey
and that you will have a better life, a more successful career and a
more profitable business if you learn how to become one again. For
now, just trust me that there is a Monkey inside you begging to get
out in a way that does not resemble that graphically gory scene from
Alien. This book will start by helping you unshackle the Monkey
within. Then we’ll make it easy to identify the Monkeys all around
you. Finally, we’ll get to work teaching you how to manage an Idea
Monkey-based business, because when you master the Monkey, you
will spend your time focusing on the ideas that matter. You will
actually see ideas through to their completion and will have a posi-
tive impact on your company, friends and, yes, even nuns.

                                                         11C H A P T E R 1
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