Page 62 - The 7 Day Startup: You Don’t Learn Until You Launch - PDFDrive.com

When Josh launched, Bare Metrics was a limited feature set, but it did what it
promised. Bare Metrics included a handful of metrics that you couldn’t get from
Stripe directly. It didn’t allow you to set the date or deep dive into data and only
updated once a day. But Bare Metrics was enough for people to want to pay for
their services.

Josh’s five lessons were:

1. Build what you need, not what you think others need (i.e. don’t act on
assumptions)

2. Charge from day one
3. Stop trying to build the perfect product
4. Ship fast, ship frequently

5. Price for the customers you want

Bare Metrics is a fairly simple analytics tool. However, their plans range from
$29 to $249/month. This might rule some people out, but it also means his
customers are serious businesses.

Tidy

Everyone knows two-sided marketplaces are one of the hardest business models
to pull off, right? Well Stacey Jacobs didn’t get the memo. After deciding to start
a home cleaning marketplace, she built the site, engaged the cleaners, started
marketing and had her first customers in seven days.

What I love about Stacey’s story is she only did what was 100% necessary at
each stage. For example, to get the supply side of the marketplace sorted (the
cleaners), she didn’t start a huge drive for signups. She simply put an ad on a
classifieds site, narrowed the 60 replies down to 10 people to interview, and
chose three. Three cleaners was enough for her to be able to offer the service in
one region in Sydney’s eastern suburbs.