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people

         you	don’t	know	as	customers.

      Set	a	goal	for	the	first	month	and	re-visit	it	each	month	after	that.	My	team
      uses	a	live	Google	doc	for	tracking	financials.	It	requires	manual	updating,
      but	it’s	great	for	motivation	and	it	allows	you	to	have	live	estimates	instead
      of	relying	on	old	data	in	accounting	systems.	There’s	a	free	template	at
      wpcurve.com/7daystartup.
      Don’t	measure	something	that	no	longer	represents	an	important	metric	for
      your	business.	The	OMTM	will	change	over	time.

Below	 are	 two	 tables.	 First	 is	 a	 table	 providing	 you	 examples	 of	 what	 your
OMTM	 could	 be	 at	 any	 given	 time.	 Next	 you	 will	 see	 an	 example	 of	 a	 live
financial	metrics	spreadsheet	for	a	typical	business.
   88   89   90   91   92   93   94   95   96   97   98