Page 96 - The 7 Day Startup: You Don’t Learn Until You Launch - PDFDrive.com

Day 7 - Launch

“If you are not embarrassed by the first version
of your product, you’ve launched too late.”

Reid Hoffman

Launch day is like every other day. It is an important day, because you enter into
the period of real data collection and running a real business with paying
customers.

But it’s just a day.

Here is a short list of ideas to get you started:

Put up your live website with the payment button. Include as many options
as you can for people to contact you. You want to talk to customers and
potential customers as much as possible from today onwards. Consider
having live chat, email, physical address, phone number, and social media
profiles. I have another business helloify.com, that is a great option for live
chat software.
Email anyone who is on your pre-launch list. Thank them for their interest
and ask them to sign up if your offering is suitable for them.
Post an update to social networks and any forums or groups that allow you
to do so.
If you are a member of any forums that allow you to have a signature that
mentions your business, update those signatures with a specific call to
action.
Tell your friends and press contacts and ask them to share the news.
Thank people who have helped you get to launch day.
Continue with your influencer outreach. Launch day might be too soon to
ask for a favor, but it doesn’t hurt to mention it.
Publish a post on your blog about the launch. Thank the people who have
helped you, and include a call to action for people to purchase.
Ask your entrepreneurial friends to share the news. If you help people out
90% of the time and only ask for help 10% of the time, the launch day is a