Page 88 - The 7 Day Startup: You Don’t Learn Until You Launch - PDFDrive.com

provider of book covers for a number of other high-profile bloggers.

When Clint Mayer started out with his online marketing consultancy
oracledigital.com.au48 in 2010, he decided to do SEO video audits for free. He
would either offer them to people who asked for advice or he’d do them cold and
send them to people who were spending up big on Yellow Pages.

Those efforts produced a number of paid customers, including one who has paid
$150k over that four-year period.

I love this strategy of marketing a business and I get behind it every time I see it
in action. Towards the end of last year, someone handed me a loaf of bread in a
parking lot. Seemed legit. They said it was from a bakery opening around the
corner and I’d love it.

I did love it, and I posted it on Instagram and Facebook and anywhere else I
could. Within weeks most of the people I knew from my local area knew about
this bakery. It’s now one of the most popular bakeries/cafes in the area.

Early on your main challenge will be getting people to use your product or
service. If you can do that then you’ll start learning a lot about what you need to
do to perfect it. You’ll also gather testimonials and referrals which will help
drive future growth.

Note this is to help spread the word, it’s not a validation exercise. Free users are
not the same as paying customers.

10 - Media Coverage

Getting press attention for your company can be a huge bonus. If it’s well
targeted, it leads to direct customers. Perhaps a bigger benefit is the extra proof
and credibility you get as a result.

WP Curve has been featured by WP Engine, ShoeString startups, LifeHacker,