Page 87 - The 7 Day Startup: You Don’t Learn Until You Launch - PDFDrive.com

firm, BluewireMedia.com47, as a leader. While other firms were obsessing over
SEO tactics and Adwords, Adam and his team were putting on live events.

The events were profitable exercises on their own, but they also brought in
countless leads and high-value clients to his business. On the feedback forms,
some attendees would literally write “we want to engage your services” and
become clients the next day.

It also elevated Adam’s authority level to a point where, in a few short years, he
became a traditionally-published author of the book Web Marketing That Works
and a well-known social media speaker.

Doing live, local events is a powerful form of content marketing. The only
difference from other methods is it’s done in person, which helps strengthen ties
and cement business relationships faster. Events can be daunting to host, because
what happens if no one shows up? But they can pay off handsomely if you are
game to try.

If this is a skill area for you, don’t hesitate to put on an event and use it as a way
to generate leads.

9 - Doing Free Work

There are so many variations of doing free work, and I love them all!

Derek Murphy had been a book editor for a few years and he started doing book
covers for his own books. He then offered them for free to other authors. In fact,
Derek did this book’s cover design after he reached out and offered to do it for
free.

He was able to get a bunch of testimonials and referrals from some high-profile
indie publishing authors and bloggers as a result of the free covers.

He has designed book covers for hundreds of authors and is the recommended