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After	 adding	 his	 app	 to	 alternativeto.net39,	 people	 would	 find	 the	 software	 after
researching	 alternatives	 to	 other	 help	 desk	 tools.	 He	 started	 getting	 a	 few	 free
signups	 a	 day	 and	 has	 had	 many	 more	 paying	 customers	 come	 from	 the	 free
listing.

In	every	industry	there	are	a	range	of	sites	that	list	businesses	in	different	ways.
Some	examples	could	be:

                                                	

      If	you	were	a	web	designer,	you	could	submit	your	nice	designs	to	CSS
      directories.
      If	you	are	a	startup,	you	could	submit	your	idea	to	startup	sites	like
      Betali.st40	and	KillerStartups.com41.
      Any	kind	of	product	or	service	with	a	nice	landing	page	I	would	submit	to
      producthunt.com42,	a	booming	product	listing	site.
      If	you	created	an	app,	you	could	submit	it	to	Appvita.com43	or	Cloudli.st44.
      If	you	have	some	kind	of	certified	skill,	there	might	be	a	central	site	that
      lists	people	with	your	skill	or	qualification.
      If	you	have	a	software	app	that	integrates	with	other	apps,	you	can	apply	to
      be	in	their	integration	directory.	This	is	often	cited	by	software	product
      owners	as	a	great	way	to	get	in	front	of	qualified	buyers,	and	I	also	used
      this	to	get	a	handful	of	paying	customers	early	on	with	Informly.

Usually,	 Googling	 will	 reveal	 a	 whole	 bunch	 of	 potential	 sites	 in	 any	 industry.
You’d	be	amazed	at	the	amount	of	traffic	some	of	these	sites	get.	If	you	can	get
some	good	traction,	you	will	get	a	lot	of	visitors	and	maybe	some	email	opt-ins
or	customers.

7	-	Webinars

John	 Dumas	 started	 daily	 podcasting	 at	 entrepreneuronfire.com45	 in	 September
2012.	 I	 spoke	 with	 him	 in	 December	 after	 he’d	 recorded	 115	 episodes	 with
entrepreneurs.	 At	 that	 stage	 he	 was	 getting	 100,000	 monthly	 downloads	 but	 he
wasn’t	making	much	money.	In	the	18	month	since	then,	John	has	made	over	1.3
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