Page 84 - The 7 Day Startup: You Don’t Learn Until You Launch - PDFDrive.com

I’ve talked about content marketing already, but I feel guest blogging deserves
its own section due to its ability to drive leads quickly.

When Terry Lin worked in finance, there were a few niche gossip blogs that
folks in the industry would follow. Not the big players like Forbes, Wall Street
Journal, etc., but smaller ones with content revolving around bonuses,
employment, and a lifestyle relevant to the banker in major cities like NYC,
London, Tokyo, Hong Kong, and Singapore.

When Terry left the industry to start his men’s accessories business,
ballerleather.com37, he approached the editor of one of these blogs for a guest
post. He planned on sharing his story of starting a business and the lessons he’s
learned since leaving the industry. It was a unique angle and the content was
different than most of the usual topics. From initial outreach to the post going
live, it was done within a week.

The article was only a short 600-word piece, but it was highly relevant to folks
in the finance industry. Terry’s bio at the bottom included a link to his business,
and by the end of the day he had made $700 in sales.

The key for Terry was just being honest and upfront while constructing a
genuinely real and interesting post to share with his audience. The other crucial
factor is that he knew his ideal customers extremely well. Effective guest
blogging is like every other form of marketing: it’s all about targeting. If you can
get your message in front of the right people, it will work well. If you get the
message in front of irrelevant people, it won’t work at all.

6 - Listing Sites

Prateek Dayal created a help desk system called SupportBee.com38. When he
launched, he visited a number of app comparison sites and added Support Bee in
where he could.