Page 81 - The 7 Day Startup: You Don’t Learn Until You Launch - PDFDrive.com

converting landing pages will be the page you have before you launch. This
can become your email list after you launch.
3. Make sure you are sending out a lot of high quality, relevant information.
Don’t try to sell to everyone on the list.
4. Give away something relevant and valuable to people to get them onto the
list. I have had good results with free software, plugins, templates, ebooks,
and training courses. This book itself was given away free in return for an
(optional) email address.
5. Create great content on your site and provide giveaways (lead magnets) that
are related to that content. For example, I gave away a Conversion Review
Template on any of my content that talks about conversions.
6. Keep all of your emails personal and encourage people to reply to the
emails. This can be a great way to learn what customers want and gain
lightning-fast feedback on your business ideas. On top of that, you get
opportunities to help people out and build up some goodwill among your
online community. People will help you if you help them first.

The easiest way to get started with email marketing is signing up for a free
account on MailChimp.com33. I used MailChimp for years before migrating to
Infusionsoft.com34 for some more advanced features.

If you want to access the template that helps you increase your email
conversions, you can grab it for free at wpcurve.com/7daystartup.

3 - Podcasting

When I sold my last agency I went on a mission to create as much content as I
could. One of the best things I did was start a podcast. Not so much for the
immediate lead generation, but more for the ongoing networking opportunities.

My podcast, Startup Chat, is only moderately popular. But it has been the easiest
way I can imagine to network with some amazing entrepreneurs.