Page 76 - The 7 Day Startup: You Don’t Learn Until You Launch - PDFDrive.com

Visit paypal.com28 and create an account if you don’t have one. A personal
account is generally fine as a starting point.
Search their help for creating “Buy Now” buttons. The specific steps
change regularly, but at the time of writing it’s just a matter of clicking on
your profile at the top and then clicking on “Selling Tools.”
Create a “Buy Now” button for one-off sales or a “Subscription” button for
monthly subscriptions.
Back on your website inside WordPress, mouse over “Pages” and click
“Add Page.” Enter the sales copy and images for your page, and in the
“Code” view for the page, paste in the HTML script that PayPal gave you
for the button.
Save the page, then click “View Page” and give it a test. Click the payment
button and make sure it takes you off to PayPal and doesn’t give you an
error.

Note: there is a plugin called Post Snippets29 you can use for the PayPal code if
it’s giving you errors. Sometimes WordPress will mess up code you place
directly in the editor.

There are a few more things that will help you out enormously with your site,
particularly when it comes to increasing sales and increasing opt ins.

1. The copy is extremely important and it can make or break your business. If
you are just getting started with copywriting, you should use Dane
Maxwell’s CopyWriting Checklist30 as a starting point.

2. When you are selling online, images make a huge difference. A
professionally-designed theme is a great place to start, and the images you
add in will also have a big impact.

3. Set up Google Analytics so you can understand how people are using the
site. Visit google.com/analytics31 and create an account, then install the
YOAST Google Analytics plugin in WordPress to hook it up. Set up
conversion goals for your purchase or your email opt-in.